It’s a simple fact that the readers of newspapers, shoppers, local magazines, and other print media are steadily aging. In fact, recent research indicates that 74% of all newspaper readers are over 45, and 38% are over 65.
The Plumright Brothers—Percy and Ned—are writers and video producers whose goal and passion is to produce relevant, useful, and entertaining content for the important 50+ audience.
and Ned are each pleased to offer a weekly themed column (or blog)
aimed directly at readers who, like them, are entering their golden
years. In addition to the columns, there is a unique
“twist” as each column also features a companion weekly video that is
branded to the client publication. This is important, because video is the single most accessed type of content on the entire web.
What is the subject matter of the Plumrights’ columns?
Tips and Suggestions for a Better Later Life
COLUMN / BLOG
Percy’s passion is all about ways to enrich life---focusing on health and wellness, finances, entertainment, diet, the intellect, and much more. Each week, Percy presents a number of ideas that are designed to make life better for folks who are aging, and he also adds a weekly “chuckle” that is designed to leave the reader with a smile on his/her face.
Percy produces a weekly companion video that features the best tip of the week. The video will be branded to each client and archived onto a dedicated YouTube channel. Percy introduces and appears in each video.
Please click on the appropriate links to see samples of Percy’s column and video.
Trips Down Memory Lane
COLUMN / BLOG
Ned’s passion is history, nostalgia, and trivia. His column / blog focuses on how things used to be, touching on all areas of life—families, automobiles, homes, shopping, food, and many more topics. It’s the kind of content that older readers love. He also adds a weekly “trivia tidbit” which challenges readers to see if they can recall some interesting fact from the past.
Like brother Percy, Ned produces a weekly companion video branded to the client and archived on a dedicated YouTube channel. Ned also introduces and appears in each video.
Please click on the appropriate links to see samples of Ned’s column and video.